Placing the Spotlight on Bubs Australia Ltd (BUB.AX): Technical Stock Update

Bubs Australia Ltd (BUB.AX) shares are moving today on volatility 9.00% or $0.045 from the open. The ASX listed company saw a recent bid of 0.545 and 6850000 shares have traded hands in the session.

As the second half of the year has approached, investors may be doing a deep dive into the portfolio to see what has worked and what hasn’t worked so far this year. Investors may be looking to make a complete overhaul or just a few minor tweaks. The big question seems to be whether or not the market will remain solid of the next couple of quarters. There are obviously those who think a stock market collapse is imminent, and those who believe the market is bound for newer, greater heights. Being prepared for any scenario will most likely be greatly beneficial to individual investors over the next few months.  

Now let’s take a look at how the fundamentals are stacking up for Bubs Australia Ltd (BUB.AX). Fundamental analysis takes into consideration market, industry and stock conditions to help determine if the shares are correctly valued. Bubs Australia Ltd currently has a yearly EPS of -0.02. This number is derived from the total net income divided by shares outstanding. In other words, EPS reveals how profitable a company is on a share owner basis.

Another key indicator that can help investors determine if a stock might be a quality investment is the Return on Equity or ROE. Bubs Australia Ltd (BUB.AX) currently has Return on Equity of -81.10. ROE is a ratio that measures profits generated from the investments received from shareholders.

In other words, the ratio reveals how effective the firm is at turning shareholder investment into company profits. A company with high ROE typically reflects well on management and how well a company is run at a high level. A firm with a lower ROE might encourage potential investors to dig further to see why profits aren’t being generated from shareholder money.

Another ratio we can look at is the Return on Invested Capital or more commonly referred to as ROIC. Bubs Australia Ltd (BUB.AX) has a current ROIC of -79.09. ROIC is calculated by dividing Net Income – Dividends by Total Capital Invested.

Similar to ROE, ROIC measures how effectively company management is using invested capital to generate company income. A high ROIC number typically reflects positively on company management while a low number typically reflects the opposite.

Turning to Return on Assets or ROA, Bubs Australia Ltd (BUB.AX) has a current ROA of -70.89. This is a profitability ratio that measures net income generated from total company assets during a given period. This ratio reveals how quick a company can turn it’s assets into profits. In other words, the ratio provides insight into the profitability of a firm’s assets. The ratio is calculated by dividing total net income by the average total assets.

A higher ROA compared to peers in the same industry, would suggest that company management is able to effectively generate profits from their assets. Similar to the other ratios, a lower number might raise red flags about management’s ability when compared to other companies in a similar sector.

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